Theatre & Films Productions

Mauritius Telecom and Orange

Orange is everywhere in Mauritius: From the newspapers’headlines to the billboards, TV ads, Bus stop shelters, bus ads, shops display.

This is the effect of re-branding.

Today, to appreciate this effect, I was at the Telecom Tower, Port-Louis. Waow, a real pleasure. There was the famous DJ (who animates the Cash n Carry Hi-Tech Program on MBC) and great Dancers in slow motion. It was hyper cool!

One dancer, even did not hesitate to dance with the employees and the public. That was great: he took them on to the “piste de dance”. Everything was relooked at Telecom Tower. The employees’uniform, the sofas, beautiful white and orange colour ballons, a total new look! Here is the effect on the web:

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One response

  1. Pingback: Orange.mu, the most visited mauritian website « :: Ashesh R – Blog ::

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