Theatre & Films Productions

Good Writing

Ref: Journal of Marketing Vol. 72 Jan 2008: The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

Readers store information in long-tem memory, link new information to prior knowledge and use metacognition to think about and plan the learning process. Better writing propels an academic’s influence and reputation. The finest writing is often from the most distinguished researchers.

Given that the next academic year announces, we notice only 1 semester module: MGT 2217(3) Research Methodology in Management. So better warm up to produce fine and readable articles upon research. Here is an extract from one of American Marketing Association Journals to which I have access owing to the exclusive benefits of BCS student membership.

Scientific writing presents several challenges. Complex topics may require complex writing to convey accurate information, with frequent use of jargon, qualifying phrases, data, statistics, footnotes and references.



Good writing involves:

  • having good grammar and sentence structure
  • using appropriate, short and easy-to-understand words and sentences
  • avoiding unnecessary technical jargon
  • keeping the length proportionate to the likely contribution
  • writing for a specific audience and journal
  • using an interesting style with a clear and appropriate structure

Motivation and perspiration are important ingredients for good writing. One must maximise on article’s readability. Even after many drafts, authors should take a "final" draft and one last time, try to simplify, shorten and improve the structure of sentences and the manuscript as a whole. Extend the use of precise, short-sentences to improve readability. Most manuscripts and sentences can be shortened and improved.

"Consider the version of you are thinking of sending as the n-1st version. Give it to colleagues to read not only for content, but for clarity as well."

As Holbrook (1986 p.106) colorfully states "Remember that brevity is the soul of wit. In each section, paragraph and sentence of your paper, shun excessive length as diligently as you would avoid paying into extra interest expenses on your credit card. Say exactly what you need to say, no more, then stop. Like this."

3 responses

  1. Hi!

    How did you bought yr .info domain? u registered it yourself at registrars such as

    godaddy or you got a mauritian company to register it for you?

    I have money in my paypal but during when i have to pay paypal is asking me to put

    my credit card to continue transaction!!! šŸ˜¦ And damn my paypal is an Indian paypal

    account so that I can receive money.

    3 August, 2008 at 8:14 pm

    • Hi Avish

      As a freelance developer, I purchase my domains at Godaddy. I am happy with their service.

      The Mauritian Companies, have not held any transactions with them, since maybe they

      are not competitive.

      I use paypal, it works, as well as for purchase of Rapidshare accounts.

      3 August, 2008 at 8:26 pm

  2. ur english is very nice šŸ˜€

    11 August, 2008 at 7:45 pm

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