Theatre & Films Productions

FIFA World Cup 2010 Marketing in Mauritius

FIFA 2010 World Cup South Africa Starts as from 11 June 2010 to end 11 July 2010. The football mania is over here in Mauritius with crazy promotion on LCD TV and Furniture. Specially for furniture, we have the leader of the Political Party – Party Malin featuring in local ads. You can subscribe on Courts Mauritius YouTube Channel to enjoy the one and only speech ‘Kozer Lepep’!!

We also notice a website set up for the event: FootWorld –, powered by the Sports Journalists of La Sentinelle Group.

The website is powered by SPIP CMS : Système de Publication pour l’Internet Partagé (SPIP). I have been acquainted with this CMS as being the CMS by French developers, adding it to the list of products created by French guys like: Symfony framework or Merise software engineering methodology. The visual aspects of the design of the website looks nice and appealing. One stuff I would like to ask the developers guys of the website, Agence Adplay is what about enabling clean URLs in the site?

To promote, a campaign – FootWorld Challenge is active with the first prize: a Panasonic LCD Screen (Rs. 17 000)

No doubt, Football generates the kind of loyalty and passion that marketers can only dream about.  Soccer’s World Cup was garners a cumulative TV audience of 40 billion.

The 2006 World Cup stands as one of the most watched events in television history, garnering an estimated 26.29 billion non-unique viewers, compiled over the course of the tournament. So with the 2010 World cup coming, the estimated audience can be higher..

Let’s review a bit the local marketing campaigns exploiting the soccer theme.  The local ads feature from different sources, some of them namely:

  1. Canal Sat Maurice – Canal+ La Coupe Du monde de la FIFA 2010 (100% HD) – no installation and access fee
  2. Parabole Maurice – Vivez La Magie du Coupe Du Monde
  3. Orange Street Foot – Football lor koltar and chance of winning tickets for quarter finals of FIFA
  4. Skyworth Decoder promotion – pemitting you to save the match on SD Card/ USB
  5. DVD Home Cinema, LCD TV HD Ready 32″ Package
  6. Score With Galaxy Promotion campaign on LCD TVs
  7. HiSense- Buy One Get One Free Promotion
  8. Hotels welcoming soccer fans for promotional prices for their rooms on half-board basis.
  9. Widescreens – eg. Blacksteer offering drinks and snacks for half-prices/free

and many more campaigns to come..

So let’s watch the evolution of the Football Mania campaigns….

In the meanwhile, enjoy FIFA 2010 Game:

Nice feel of the look of the stadiums in the game.

The 2006 World Cup stands as one of the most watched events in television history, garnering an estimated 26.29 billion non-unique viewers, compiled over the course of the tournament

4 responses

  1. Raj

    Hey there’s also the World Cup Fiesta campaign with Accenture. Wide Screens etc at Free Ports Mauritius, Mer Rouge…check out more info on:

    8 June, 2010 at 7:24 am

  2. Priya

    There are also special Travel packages to South Africa…and also accomodation packages being offered during the Event!!!

    Our m’tian sports Minister is present with other Mauritians fellows to support their favourite team!! 😀

    Come on..

    Waka waka eh eh


    11 June, 2010 at 8:43 am

    • Other Marketing of the world event is in the form of:
      The Mauritius Commercial Bank (MCB) , official partner of the bank offering MCB Visa limited edition and lottery tickets – Laduma Draw permitting football fans to fly and be accomodated in SA.

      Hyundai, another official partner of FIFA World Cup is offering special discount on its cars

      NGO like PILS are adapting their AIDS prevention campaign to the world cup event. For eg : “met bien to baraz”

      13 June, 2010 at 11:21 am

  3. Hi Priya!
    Yes, for travelling and accommodation…

    Otherwise, as I was reading Lexpress today’s edition, there’s a coverage on les “amuse-gueles” pour regarder les match des foot. 2 healthy recipes are proposed as well as fruit cocktails are proposed…

    A very good idea I think this article is…

    As for Food Marketing, we notice the promotion of:
    Chips from Rs. 60 to Rs. 100
    a large pub on Lexpress special edition of FIFA : Arnott’s Shapes, Baked not Fried

    and of course, the M’tian phoenix beer will be well stocked in the Fridge!

    11 June, 2010 at 10:12 am

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